Personalisation in retail is changing how retailers reach, interact with and utilise data to optimise campaign journeys. A one-size-fits-all message is unlikely to have a high success rate, especially with customers today having a plethora of choices. In order to capture the full power of today’s advancements in AI, tech & digital, McKinsey reveals that personalisation in retail will be the prime driver of marketing success within five years.
With Capillary, the personalisation process has 3 key components:
- Customer data, like location, browsing patterns, gender, engagement time, product affinity, store preferences, and more
- Dissecting that data to determine individual preferences, and creating segments of customers
- Delivering relevant, personalised and seamless experiences based on the data
Brands across the globe are increasing focus on offering the most relevant customer experiences. Here’s how personalising your campaigns can help increase the RoI you’re so looking to drive.